In this brilliant piece about campaign graphics at Bulwark , author Jonathan Last misses one of Good Sign/Bad Sign’s first principles. The Harris logo fails to meet the left/right justified test. A sign/logo does no good if you can’t see it. That’s another way of saying SIZE MATTERS. And in this case the text is unnecessarily smaller than possible.
As a critique based on graphic design alone, this piece also does not consider that the candidate’s tagline, “FORTHEPEOPLE” will likely doom her campaign. As the former Attorney General for California and District Attorney for San Fransisco, Senator Harris has a law and order background that she can not escape. In 2020, this former prosecutor’s record will likely be found untenable by the liberal wing of the Democratic primary voting block and their activists who will play a major role in narrowing a very crowded field.
There is a belief in public life and politics that if you have a problem, issue or potentially damaging history, you “hang a lamp” on it. You might even put out a press release and address it, late on a Friday afternoon. Sadly for Senator Harris, “FORTHEPEOPLE” is a lamp that will never go out.